Most social media content is uninspiring, bland, and unimaginative.
It’s not hard to see why so many people struggle to engage on platforms like Instagram and Facebook.
Content is the backbone of your marketing strategy.
If handled poorly, it can completely break your business and dreams of achieving success in life.
If you’re not posting or updating often enough, your customers will feel neglected and stop following you.
This means you need timely and engaging social media content that will keep your followers coming back for more.
A collection of relevant social media content examples made exclusively for you; continue reading below for various social media content ideas that will help boost your follower count!
But first, let’s discuss the significance of your content marketing plan.
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Why Social Media Is Important for Your Content Marketing Strategy
Content marketing is one of the most potent ways to market your company.
It has been proven repeatedly that content marketing is the most effective way to generate leads, build trust with prospects, and increase sales.
Companies need to invest in content marketing because it gives them a competitive edge.
They can provide more value than their competitors, which means they are more likely to earn the customer’s business.
The best way for companies to create an effective content marketing plan is by understanding their audience’s needs and desires.
They also need to know what content will be most appealing and engaging for their audience.
This way, they can make sure that they create quality content that will actually be read by interested people.
Social media is a great way to reach out to your target audience; it is a place to share their content with their audience, build brand awareness, interact with their customers, and drive traffic to their website.
It provides an opportunity for you to engage with your followers and let them know about the latest updates in your business.
You can also use social media as a platform for customer service, which is very important in today’s digital world.
The number of social media users has increased exponentially over the past few years.
This has led to more brands using social media as a marketing tool because it’s an excellent way to reach out to customers and potential customers.
That’s why Social Media Marketing is now an essential part of any content marketing strategy.
Best Social Media Content Examples
- Facebook Live
Facebook Live is a feature that may be available on the Facebook website and in the Facebook mobile apps.
You can start a live video with this function, and your friends and followers can watch and interact with the broadcast in real-time.
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This feature first appeared in 2015 and has gradually expanded across other platforms, with the most recent version including desktop users.
Facebook Live is a live video broadcast that can last up to 24 hours.
It’s an excellent way to engage with your audience, and it’s also a great way to show behind-the-scenes footage from events, such as an interview with your CEO.
How to go Live on Facebook:
- Select “Live” from the drop-down menu on your Facebook News Feed.
- Writing an enticing description is time to get creative with your writing.
- Select a privacy setting if you’re publishing from a personal Facebook account.
- You may experiment with Facebook Live filters such as lenses, drawings, and overlays.
- Your Facebook Live video is ready to go!
Learn how to edit your recorded video so that your other followers don’t miss out on your previous live video.
- Original Articles
The article is one of the most popular forms of content on Facebook; it’s a long-form post that offers an in-depth analysis or commentary on a topic.
Original articles should be written in the same style as any other website or blog post.
Still, they should ideally contain more visuals and videos.
These articles should also be longer than other posts on Facebook.
They should be published on your company’s blog or website before being shared on Facebook or other social media platforms.
- Business Infographics
An infographic is a graphic design that simply presents complex information.
They are usually made up of images, charts, and graphs interconnected to illustrate one or more messages.
Posting infographics on social media is a good idea because it can reach many people at once, and it’s easy to share them with friends and family.
This is also an excellent way for companies to get their message out there in the world.
If you’re looking to experiment with brand storytelling, this business infographic example is a great place to start.
Think leadership may also be a strategy for a small firm to stand out from the crowd by demonstrating your expertise in a particular field.
- Whiteboard and Explainer Animation Videos
Whiteboard animation is a video technique that shows static graphics created on the screen to the viewer.
Typically, the illustrations are accompanied by narration that guides the viewer through the story portrayed inside the drawing.
These animations are basic, yet they are undeniably appealing; they are also a type of video used to explain or demonstrate ideas.
These videos are a great way to explain complicated concepts and ideas.
The idea is to use a whiteboard and markers to draw out your thoughts and illustrate them with drawings and words.
This type of video is often used in business consulting or training for employees.
The whiteboard is the most common surface for drawing in these videos; it is often used because it allows for easy erasing and redrawing of the image on the board, making it easier to edit the sequence of images.
- Informational Posts
Informational posts are one of the most popular types of content on the internet; they can be simple paragraphs or graphics.
They are beneficial for providing information and guidance to people in need.
Informational posts can be used in various ways and cover a wide range of topics; some informative posts provide guidance on solving everyday problems, while others offer advice on how to improve your life or health.
Informational posts can also be educational resources for students and teachers alike.
The most important thing to remember when writing an informative social media post is to keep it short and straightforward.
This is because the average attention span on social media is 8 seconds, and it gets lesser nowadays.
You should also make sure that you are using a conversational tone, which will help you build a connection with your followers.
However, you should also avoid using too many buzzwords or jargon, this can confuse your followers and make them lose interest in what you have to say.
- Scroll Stopper Videos
Scroll stopper videos are a type of video that is made to stop the viewer from scrolling down the page.
They are a great way to capture attention and direct viewers towards your content.
Scroll stopper is an alternative to the traditional video formats; they can be used for various purposes, but mainly for lead generation.
Scroll stopper videos are often found on landing pages, as they can keep visitors on the page longer and encourage them to scroll down the page.
They are also great for product tours, tutorials, and explainers.
- Product Mockups and Scenes
Creating mockups that are professional in appearance is a critical responsibility for any marketer or a business owner.
This is because mockups assist you in communicating your product design ideas to coworkers, investors, and clients visually.
They’re also fantastic visual marketing tools, which is an added bonus.
But what exactly is a mockup, and how do you create one if you aren’t a trained professional designer?
Mockups are often used to present a product or scene.
They can showcase an idea for a website, app, product, or even a building, they are also often used in the design process.
Mockups allow designers to explore different ideas and layouts before committing to the final design.
Mockups are usually created in Photoshop or Illustrator, and they can be exported as images or PDFs.
The advantage of using these programs is that they allow for very detailed designs to be created; however, the disadvantage is that it requires a lot of time and effort to make the design.
Types of Mockups:
- Apparel mockups
- Digital mockups
- Still image mockups
- Physical mockups
- Banner mockups
- Facebook & Instagram Stories
Story videos are short, visual stories, usually less than two minutes long.
They can be used to showcase a product or service, introduce a new concept, or share an idea.
These videos are perfect for social media platforms because they can be shared quickly and don’t take up much space.
They also tend to get more engagement on social media because people enjoy watching them.
In the past few years, Facebook Stories have been introduced to the world; these stories are a new way to share their lives with their friends and family.
The Facebook story is a new feature that Facebook launched in November 2017 and the format is similar to Snapchat and Instagram stories; it allows users to share short videos with their friends and followers.
The Facebook story’s video format is vertical.
It has a ratio of 9:16, which means that the videos will be played on full screen on your phone when you watch them.
They let people upload photos and videos that will disappear after 24 hours.
People can also add stickers, drawings, text, filters, and other effects to their story while they’re uploading it.
- Viral Memes
The primary goal is to smile at the viewer, which is why they are so popular.
Memes are popular because they are funny and shareable, they can be used to convey a message, but they can also just be for fun.
Memes are pictures with words on them that are altered intentionally to make people laugh.
They can be created by anyone and shared across social media; memes can be about anything you want, but typically they are funny or make fun of something in society.
10. Company and Personal Logos
A logo is a graphic symbol that represents a company or organization; it is typically used on letterheads, business cards, advertising materials, and more.
Posting your logo is very important on social media because they are the first thing people see when they land on your profile; set it as pinned post, including a short paragraph about you or your company and its mission to help your customers.
They are fantastic posts because they give you an instant impression of your company or organization.
It should be clearly evident to anyone who views your social media pages which the owner is.
You’ll lose customers if your logo isn’t a powerful reflection of who you are or what your company does.
Make sure your logo is well-designed and displays clear branding.
So, how do you know if your social media strategy is working?
There are many ways to measure the success of your social media strategy.
One way is to look at the number of followers and their engagement on social media.
Another way is to look at the number of shares you are getting on your content.
If you want to know if your strategy is working, you can also measure how many leads or sales you get from social media.
The key takeaway here is that there are many ways for you to measure the success of your social media strategy; you need to find out what works best for your business and then tailor your approach accordingly.